Responsibility of the corporation:
To produce healthier food for human being
To create a happier life for all its staff
Aim of the corporation:
To enlist itself among the world –class enterprises
To Zhongtong corporation, world -class means that our brands are accepted, trusted and favored in the largest scope.
To the customers, world -class means that in choosing products of Zhongtong Corporation, the customers is enjoying green, healthy and natural food and drinks.
To our region, world -class means our region is proud of Zhongtong Corporation.
To our staff, world -class means the best harvest and return.
Corporation spirit:
corporation spirit refers to the basic beliefs of a corporation, which present the values, operation philosophy, and ethics of a corporation. Corporation spirit contains the fundamental principles and the common pursuit of the corporation in the process of operation, and thus it also defines the aim, responsibility and ideal of the corporation.
"Unity·Responsibility·Happiness·Innovation" are the essence of Zhongtong Corporation Spirit which reflects not only the operation philosophy and core spirit of Zhongtong Corporation but also the essential image of the corporation, namely, the belief, spirit, character and morals, style, and value of the whole staff.
"Unity" is the cornerstone for the development and success of our enterprise.
"Responsibility" is a kind of faith which means to persevere and to keep improving.
"Happiness" is a kind of attitude which serves as a fountain giving us courage to overcome difficulties, exceed reality, and face challenges.
"Innovation" refers to the spirit of being enterprising which give us endless motivation.
Core Value View:
Corporation value is the most persistent and fundamental faith of a corporation, which is the pursuit of, evaluation standards for and spirit respected by the whole staff. View of Value, as a staff guage, is testing the existing value and behavior of both the corporation as a whole and each individual staff all the time.
"To be honest and to make fine products" conveys not only the uniqueness but also the faith of Zhongtong Corporation. "To be honest and to make fine products" means to create our corporate team and stick to the principle of being human-oriented in order to reflect the core value of "Create fine products and cultivate ethic and morals".
Moral View: Respect the elderly and take good care of the young, and constantly strive to become stronger. Be willing and ready to help others, and love your work and devote yourself into it.
Behavior View: Work diligently, behave steadfastly and live happily.
Employment View: Have both ability and moral integrity with priority on moral integrity. Pay equal attention to selecting and educating the staff.
|
